About

Artist, educator, entrepreneur—defining modern beauty with precision and intent.

THE STORY

Sellma’s entrepreneurial journey commenced with a childhood passion for art, leading her to draw and paint at a very young age. She seamlessly transferred this artistic zest into the realm of makeup. Self-taught during her teenage years, she embarked on her career as a freelance makeup artist at a makeup shop, where she not only honed her skills but also climbed the ranks to a management position. This experience laid the foundation for the success Sellma enjoys today.

By the end of her twenties, Sellma boldly established a pioneering makeup company – Sellma Beauty. Keen on refining her artistic skills, she pursued further education in Graphic Design, earned a Certificate for TV Beauty Professional Makeup Artist, and has actively participated in numerous prestigious global makeup seminars.

Achieving a tremendous success, Sellma expanded her company, forging close collaborations with renowned hairstylist Kaci and fashion creator Valdrin Sahiti. Together, they formed a triumvirate of beauty and fashion experts in Prishtina, challenging industry norms.

Sellma Makeup

Sellma Makeup

Sellma Makeup is one of the most prominent and influential names in the regional beauty industry, with a reputation that extends internationally. Built on years of experience and the highest professional standards, her company SELLMA Beauty reflects Sellma's commitment to exceptional artistry and personalized services.

Every look by Sellma is thoughtfully designed to enhance each client’s natural beauty while complementing their personal style or transforming it. Whether for an everyday occasion, a wedding, a milestone celebration or an editorial shoot, Sellma’s refined and distinctive artistry brings the client’s vision to life.

This dedication and masterful craft have attracted a broad and wide clientele, including high-profile individuals, global singers, models and actresses, influencers, and state presidents who trust Sellma to shape their image - establishing SELLMA Beauty as a premier beauty destination for everyone.

The makeup

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Sellma Academy

Sellma Academy

Sellma’s dedication to makeup artistry has inspired her to embark on as well a journey into teaching.

Tailored for makeup artists wishing to expand their business, or simply looking to refine their skills, our programs are designed to provide you with practical skills and strategic insights. Whether you’re a makeup professional or just a beginner, our programs focus on empowering you with the knowledge and techniques necessary to broaden your services and boost your earning potential. From basic techniques and bridal makeup to special effects and advanced artistry, our classes offer a hands-on experience tailored to your needs.

Sellma’s numerous workshops and events have inspired countless budding artists to explore, experiment and redefine the boundaries of makeup artistry. Join our trainings designed for makeup artists eager to take their careers to new heights and unlock secrets to financial success.

The Academy

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Sellma Shop

Sellma Shop

Being a committed, innovative, and visionary makeup master, a dream popped into Sellma’s mind back in 2015. This dream, or rather, this visionary concept, aimed to have products meticulously tailored to her exacting standards, solely for use in the makeovers she would apply to her clientele. As she began to take this dream seriously, she delved into the concept of turning it into reality.

Her pursuit led her on a quest to find a producer who could meet her meticulous criteria. After thorough searches, she discovered a fitting collaborator, marking the beginning of a close partnership. Extensive research, development, and testing followed, culminating in the successful launch of the first line of Sellma Lip Matte in September 2016.

Originally intending to apply her first product solely to her clientele, the unexpected happened. The clientele, enthused by the quality, the color, and the desire of being trendy and fancy by having a ‘SELLMA’ product in their bags, began expressing their huge interest on buying the product. This resulted with the Lip Matte becoming an instant hit, sparking a market boom. Sellma, surprised by the fantastic response, decided to embrace the demand and expand her product range, which led to the same popularity as Lip Matte.

Encouraged by this success, Sellma took her vision further. What started as a project for personal use, transformed into a full-fledged venture. Sellma not only expanded her product range but also established an international online shop offering a wide range of makeup goodies for beauty enthusiasts worldwide.

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